Predicting success for new flavors with information known pre-launch: a flavored snack food case study

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dc.contributor.author Doan, Alisa R.
dc.contributor.author Chambers, Edgar, IV
dc.date.accessioned 2012-06-20T20:17:14Z
dc.date.available 2012-06-20T20:17:14Z
dc.date.issued 2012-09-10
dc.identifier.uri http://hdl.handle.net/2097/13948
dc.description.abstract Success in the marketplace is the goal of every product launch. Knowing what data to collect before launching a product that could predict success would be valuable to companies. Thus, the objective of this study was to determine whether success of new line extensions for a multi-flavored snack product available internationally could be predicted from information available before launch. Staff from 15 countries completed a questionnaire for each product and included questions related to authenticity, familiarity, and capturing current trends, packaging and market place issues such as product competition and pricing. Using 63 flavors, a discriminant function correctly identified 75.8% successful products as successful and 66.7% unsuccessful products as unsuccessful. Stepwise comparison determined the variables necessary to correctly categorize the snack products: being a trendy flavor, new to the category, based off foods from restaurants or traditional foods. These variables assisted in predicting in market success for this product category. en_US
dc.relation.uri http://doi.org/10.1016/j.foodqual.2012.01.005 en_US
dc.rights This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
dc.rights.uri https://rightsstatements.org/page/InC/1.0/
dc.subject Success en_US
dc.subject Discriminant analysis en_US
dc.subject Product development en_US
dc.subject Stepwise regression en_US
dc.title Predicting success for new flavors with information known pre-launch: a flavored snack food case study en_US
dc.type Text en_US
dc.date.published 2012 en_US
dc.citation.doi 10.1016/j.foodqual.2012.01.005 en_US
dc.citation.epage 120 en_US
dc.citation.issue 2 en_US
dc.citation.jtitle Food Quality and Preference en_US
dc.citation.spage 116 en_US
dc.citation.volume 25 en_US
dc.contributor.authoreid eciv en_US
dc.description.version Article (author version)


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This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). Except where otherwise noted, the use of this item is bound by the following: This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

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