Senior casino motivation and gaming intention: an extended theory of planned behavior model

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dc.contributor.author Phillips, WooMi Jo
dc.date.accessioned 2009-01-05T17:06:25Z
dc.date.available 2009-01-05T17:06:25Z
dc.date.issued 2009-01-05T17:06:25Z
dc.identifier.uri http://hdl.handle.net/2097/1124
dc.description.abstract Senior casino gaming has been appearing as a leisure activity for the senior population as well as a research topic for many researchers from various academic disciplines. Finding out important reasons or motivations for older adults spending time in casino gaming will be the one of the fundamental ways to determine their future casino patronage intention. Accordingly, this study identifies a comprehensive inventory of senior casino gaming motivations by way of an exploratory approach. Followed Churchill’s (1979) scale development procedure, the study generated a to find five distinctive senior casino gaming motivation dimensions: winning and thrill, socialization, escape, enjoyment, and curiosity. Ultimately, confirmatory factor estimates supported that the finalized measure was unidimensional, reliable, and valid while the measurement scale was parsimonious and captured various dimensions of senior casino gaming motivation. The second part of this study investigated the applicability of an extended theory of planned behavior (TPB) with motivation component attached in context of senior casino gaming behavior. Seniors’ past casino visit was also tested for a moderator effect between the major predictor variables (attitude, subjective norms, perceived behavioral control, and motivation) and seniors’ casino behavioral intention. The findings of a structural equation modeling suggested that all predictable variables of TPB had positive effects on seniors’ casino gaming intention. Among senior casino gaming motivation, ‘winning and thrill’ and ‘enjoyment’ had direct positive effects on behavioral intention. The results of metric invariance test for moderating role of past casino visit showed that there was no indication of seniors’ past casino visit having any influence on their intention to participate in casino gaming. The overall study results suggested that the proposed extended model is a useful tool to use in studying of senior casino gaming behavior. In conclusion, theoretical and practical implications of the study findings were discussed. en
dc.description.sponsorship Department of Apparel, Design, and Hospitality Management College of Human Development and Education North Dakota State University en
dc.language.iso en_US en
dc.publisher Kansas State University en
dc.subject Senior Casino Gaming en
dc.subject Gaming Motivation en
dc.subject Motivation Scale Development en
dc.subject Theory of Planned Behavior en
dc.subject Casino Behavioral Intention en
dc.subject Metric Invariance en
dc.title Senior casino motivation and gaming intention: an extended theory of planned behavior model en
dc.type Dissertation en
dc.description.degree Doctor of Philosophy en
dc.description.level Doctoral en
dc.description.department Department of Hospitality Management and Dietetics en
dc.description.advisor Deborah D. Canter en
dc.description.advisor SooCheong Jang en
dc.subject.umi Business Administration, Marketing (0338) en
dc.subject.umi Recreation (0814) en
dc.date.published 2009 en
dc.date.graduationmonth May en


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