Competitive edge: Cattle marketing for the 21st century

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dc.contributor.author Chess, Sarah
dc.date.accessioned 2008-12-10T17:54:35Z
dc.date.available 2008-12-10T17:54:35Z
dc.date.issued 2008-12-10T17:54:35Z
dc.identifier.uri http://hdl.handle.net/2097/1053
dc.description.abstract In the last few years the beef industry has rapidly begun to change. The beef industry during my lifetime will not look like the same industry as during my grandfather's. Input costs are rising dramatically, as well as land values. Weather events have impacted the industry and the supply cycle is beginning to change. Producers need to find ways to get higher prices for their cattle in order to remain profitable. One way to increase their profit is through branded beef and alliance programs. The problem is that cattlemen are good at raising quality products, but they are not the best marketers. Over the past several years though, several beef alliances have formed. There are so many options available today that it can be difficult for a producer to know where to start. This thesis focuses on developing a solution to that problem. Through this thesis, an online marketing tool was developed. Producers will visit this tool and fill out a simple questionnaire about their operation. They will be given results that will include branded beef programs for which they qualify, along with contact information to find out more. This tool gives producers access to 100 marketing programs, over twenty USDA Process Verified Programs, and close to thirty Quality Systems Assessment programs. This will be a beneficial tool for producers to take a commodity product and change it into a valuable branded product for the consumer. en
dc.language.iso en_US en
dc.publisher Kansas State University en
dc.subject Cattle Marketing en
dc.subject Branded Beef en
dc.subject Beef Alliance(s) en
dc.subject Beef Marketing en
dc.subject Cattle Alliance(s) en
dc.subject Marketing Calves en
dc.title Competitive edge: Cattle marketing for the 21st century en
dc.type Thesis en
dc.description.degree Master of Agribusiness en
dc.description.level Masters en
dc.description.department Department of Agricultural Economics en
dc.description.advisor Ted C. Schroeder en
dc.subject.umi Agriculture, General (0473) en
dc.subject.umi Business Administration, Marketing (0338) en
dc.subject.umi Economics, Agricultural (0503) en
dc.date.published 2008 en
dc.date.graduationmonth December en


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