Examining self-monitoring as a moderator of the effectiveness of social norms and self-schema matched messages for reducing binge drinking among college students
dc.contributor.author | Miller, Megan Michelle | |
dc.date.accessioned | 2009-12-08T15:12:24Z | |
dc.date.available | 2009-12-08T15:12:24Z | |
dc.date.graduationmonth | December | en_US |
dc.date.issued | 2009-12-08T15:12:24Z | |
dc.date.published | 2009 | en_US |
dc.description.abstract | Self-monitoring was examined as a moderator of the effectiveness of persuasive messages for reducing college student binge drinking. Low self-monitors tend to be influenced by their personal values and attitudes, while high self-monitors tend to be influenced by the behavior of those around them. Via a website simulation, college students were presented with one of three types of anti-binge drinking messages: a self-schema message, which highlighted how responsible drinking is consistent with the message recipient’s personal values and attitudes; a social norms message, which explained that most college students drink less than one might think they do; or a control message, which stated in general terms that people can experience a variety of problems from binge drinking. Overall intended drinking behavior in the self-schema message condition was almost identical to that of the social norms message condition, both of which were lower than drinking intentions in the control message condition. When presented with a self-schema matched message, low self-monitors intended to drink less alcohol than did high self-monitors, but these means were not significantly different. However, high self-monitors intended to drink significantly less than did low self-monitors when presented with a social norms message. The results suggest that self-schema matched messages may be effective at reducing binge drinking for most students, and that social norms messages may be equally as effective but only for high self-monitors. | en_US |
dc.description.advisor | Laura A. Brannon | en_US |
dc.description.degree | Master of Science | en_US |
dc.description.department | Department of Psychology | en_US |
dc.description.level | Masters | en_US |
dc.identifier.uri | http://hdl.handle.net/2097/2246 | |
dc.language.iso | en_US | en_US |
dc.publisher | Kansas State University | en |
dc.subject | Binge drinking | en_US |
dc.subject | Persuasive messages | en_US |
dc.subject | Self-monitoring | en_US |
dc.subject | Social norms | en_US |
dc.subject | Self-schema | en_US |
dc.subject.umi | Psychology, Social (0451) | en_US |
dc.title | Examining self-monitoring as a moderator of the effectiveness of social norms and self-schema matched messages for reducing binge drinking among college students | en_US |
dc.type | Thesis | en_US |