Culturally sensitive and community-based HIV/AIDS prevention messages for African American women
dc.contributor.author | Nightingale, Sarah | |
dc.date.accessioned | 2008-05-20T15:38:50Z | |
dc.date.available | 2008-05-20T15:38:50Z | |
dc.date.graduationmonth | August | en |
dc.date.issued | 2008-05-20T15:38:50Z | |
dc.date.published | 2008 | en |
dc.description.abstract | African American women account for almost two thirds of all women living with HIV/AIDS in the United States. These epidemiological data highlight a critical need to develop intervention campaigns that communicate risk reduction strategies to this population. Using the framework of the Information-Motivation-Behavioral skills (IMB) model, the current study recruited African American women to view one of four brochures in which two experimental treatments were crossed: African American/individual prevention; Caucasian/individual prevention; African American/community prevention and Caucasian/community prevention. Attitude toward the message, risk perception, self-efficacy and community responsibility were measured through a survey questionnaire. Results showed that participants who viewed brochures featuring African American women displayed more favorable attitudes, increased self-efficacy, increased community responsibility and increased perceived risk for other African American women. The limitations of this study and implications for future research and development of HIV/AIDS prevention strategies are discussed. | en |
dc.description.advisor | Soontae An | en |
dc.description.degree | Master of Science | en |
dc.description.department | Department of Journalism and Mass Communications | en |
dc.description.level | Masters | en |
dc.identifier.uri | http://hdl.handle.net/2097/813 | |
dc.language.iso | en_US | en |
dc.publisher | Kansas State University | en |
dc.subject | HIV/AIDS | en |
dc.subject | communication | en |
dc.subject | culture | en |
dc.subject | Information-Motivation-Behavioral skills | en |
dc.subject.umi | Health Sciences, Education (0350) | en |
dc.subject.umi | Mass Communications (0708) | en |
dc.title | Culturally sensitive and community-based HIV/AIDS prevention messages for African American women | en |
dc.type | Thesis | en |