Browsing Agricultural Economics Faculty Research and Publications by Subject "Advertising"

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Browsing Agricultural Economics Faculty Research and Publications by Subject "Advertising"

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  • Boland, Michael A.; Crespi, John M.; Silva, Jena; Xia, Tian (2012)
    This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical ...