Browsing Agricultural Economics by Subject "Marketing"

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Browsing Agricultural Economics by Subject "Marketing"

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  • Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger; Peterson, H. Christopher (2013)
    Farmers and managers marketing food products with Geographical Indications (GIs) have to play a brand coopetition game: they cooperate with each other to develop a collective GI equity, yet they compete to build their ...
  • Stroade, Jeri; Martin, Anikka; Conrad, Ann; Schroeder, Ted C. (North American Institute for Beef Economic Research; Kansas State University Agricultural Experiment Station and Cooperative Extension Service, 2010)
    DG prices have become an important part of ethanol plant profitability as margins in the DG industry have narrowed over the past few years. In addition, as DG production has increased, its importance as ingredient in ...