Data, doppler, or depth of knowledge: How do television stations differentiate local weather?

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dc.contributor.author Daniels, George
dc.contributor.author Loggins, Ginger
dc.date.accessioned 2011-06-28T15:50:35Z
dc.date.available 2011-06-28T15:50:35Z
dc.date.issued 2011-06-28
dc.identifier.uri http://hdl.handle.net/2097/9794
dc.description.abstract Although weather coverage has never received extensive research, previous studies have investigated the importance of weather to viewers and to television station branding. Additionally, such individual features of weather reports like accuracy have been investigated, but no researcher has apparently examined the overall content of day-to-day local televised weathercasts. This content analysis of weathercasts in five medium to large Southern U.S. markets sheds light on the ways stations differentiate themselves through their weathercasts’ content. It found that so many stations use radar or claims of accuracy to differentiate themselves that the techniques do not result in product differentiation. Other methods, by themselves or combined with accuracy and radar, may better differentiate weathercasts. en_US
dc.relation.uri http://www.informaworld.com/smpp/title~content=t775648086~link=cover en_US
dc.rights This is an electronic version of an article published in Daniels, G.L., & Loggins, G. (2010). Data, doppler, or depth of knowledge: How do television stations differentiate local weather? Atlantic Journal of Communication, 18(1), 22-35. The Atlantic Journal of Communication is available online at http://www.tandfonline.com/toc/hajc20/18/1 en_US
dc.subject Televised weathercasts en_US
dc.subject Local weather en_US
dc.subject Television stations en_US
dc.subject Weather forecasts en_US
dc.title Data, doppler, or depth of knowledge: How do television stations differentiate local weather? en_US
dc.type Article (author version) en_US
dc.date.published 2010 en_US
dc.citation.doi doi:10.1080/15456870903340472 en_US
dc.citation.epage 35 en_US
dc.citation.issue 1 en_US
dc.citation.jtitle Atlantic Journal of Communication en_US
dc.citation.spage 22 en_US
dc.citation.volume 18 en_US
dc.contributor.authoreid gloggins en_US

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