The interpersonal communication approach to HIV/AIDS prevention: strategies and challenges for faith-based organizations.

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dc.contributor.author Muturi, Nancy W.
dc.date.accessioned 2011-06-17T18:34:59Z
dc.date.available 2011-06-17T18:34:59Z
dc.date.issued 2011-06-17
dc.identifier.uri http://hdl.handle.net/2097/9258
dc.description.abstract This study examines the interpersonal communication approach to HIV/AIDS prevention within Faith-Based Organizations (FBOs) in Jamaica. Applying concepts from the social influence and social learning theories, the study examines communication strategies, challenges and concerns that religious leaders face in their communication efforts. Data gathered qualitatively through focus groups and in-depth interviews indicate that FBOs are social and cultural entities with potential to influence knowledge,attitude and behaviour for HIV/AIDS prevention. However, issues related to content, context, culture, the prevailing AIDS-related stigma alongside religious leaders’ personal characteristics hamper their communication initiatives. Capacity building of leaders as HIV/AIDS communicators and behaviour change facilitators and a collaborative effort between FBOs and health organizations would enhance their HIV/AIDS response. en_US
dc.relation.uri http://crc.sagepub.com/content/2/3/307 en_US
dc.subject HIV/AIDS prevention en_US
dc.subject Faith based organizations en_US
dc.subject Interpersonal communication en_US
dc.title The interpersonal communication approach to HIV/AIDS prevention: strategies and challenges for faith-based organizations. en_US
dc.type Article (author version) en_US
dc.date.published 2007 en_US
dc.citation.doi doi: 10.1177/097325860700200303 en_US
dc.citation.epage 327 en_US
dc.citation.issue 3 en_US
dc.citation.jtitle Journal of Creative Communications en_US
dc.citation.spage 307 en_US
dc.citation.volume 2 en_US
dc.contributor.authoreid nmuturi en_US

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