Vacuum-packaged ground beef: the influence of color and educational materials on consumer acceptance

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dc.contributor.author Lynch, N.M.
dc.contributor.author Kropf, Donald H.
dc.contributor.author Kastner, Curtis L.
dc.date.accessioned 2010-12-10T17:46:23Z
dc.date.available 2010-12-10T17:46:23Z
dc.date.issued 2010-12-10
dc.identifier.uri http://hdl.handle.net/2097/6902
dc.description.abstract Questionnaires were completed by 1750 Kansas grocery shoppers in selected Dillon's supermarkets to determine how product color and educational materials affected their purchase intent of vacuum-packaged ground beef. Half the consumers received educational materials (informed consumers). Informed consumers were more likely (P<.0001) to indicate a positive purchase intent for vacuum-packaged ground beef than uninformed consumers. Informed consumers were as likely to purchase the purple-red, vacuum-packaged product as the bright cherry-red product to which they are accustomed. Product color was important in their product purchase decision. Vacuum-packaged ground beef should compete favorably with the conventionally packaged product, if educational materials are provided to explain the color differences. en_US
dc.publisher Kansas State University. Agricultural Experiment Station and Cooperative Extension Service en_US
dc.relation.isPartOf Cattlemen’s Day, 1985 en_US
dc.relation.isPartOf Kansas Agricultural Experiment Station contribution; no. 85-319-S en_US
dc.relation.isPartOf Report of progress (Kansas State University. Agricultural Experiment Station and Cooperative Extension Service); 470 en_US
dc.subject Beef en_US
dc.subject Ground beef en_US
dc.subject Color en_US
dc.title Vacuum-packaged ground beef: the influence of color and educational materials on consumer acceptance en_US
dc.type Conference paper en_US
dc.date.published 1985 en_US
dc.citation.epage 89 en_US
dc.citation.spage 88 en_US
dc.description.conference Cattlemen's Day, 1985, Kansas State University, Manhattan, KS, February, 1985 en_US
dc.contributor.authoreid ckastner en_US

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