Consumer valuation of steaks with different quality attributes

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dc.contributor.author Feldkamp, T.
dc.contributor.author Lusk, J.
dc.contributor.author Schroeder, Ted C.
dc.date.accessioned 2010-08-04T14:01:11Z
dc.date.available 2010-08-04T14:01:11Z
dc.date.issued 2010-08-04T14:01:11Z
dc.identifier.uri http://hdl.handle.net/2097/4456
dc.description.abstract Determining needs and wants of consumers is important for the beef industry to reverse the downward trend in beef demand during the last two decades. This study used experimental auctions in conjunction with a survey to determine consumer preferences for beef steaks. Four experimental auctions were used to elicit consumers’ maximum willingness to pay for five steak types: generic, guaranteed tender, “natural”, USDA Choice, and Certified Angus Beef (CAB). Consumers indicated flavor and tenderness were the most important factors when eating steaks, but they believed there was only about a 50% chance a generic steak would adequately meet these criteria. Though some concern was shown for the safety of meat produced with growth hormones and oral antibiotics, less than half of the consumers in this study were willing to pay more for a “natural” steak than a generic steak. Participants were willing to pay substantially more for guaranteed tender, USDA Choice, and CAB steaks. en_US
dc.publisher Kansas State University. Agricultural Experiment Station and Cooperative Extension Service en_US
dc.relation.isPartOf Cattlemen's Day, 2003 en_US
dc.relation.isPartOf Kansas Agricultural Experiment Station contribution; no. 03-272-S en_US
dc.relation.isPartOf Report of progress (Kansas State University. Agricultural Experiment Station and Cooperative Extension Service); 908 en_US
dc.subject Beef en_US
dc.subject CAB steaks en_US
dc.subject USDA choice en_US
dc.subject Quality en_US
dc.title Consumer valuation of steaks with different quality attributes en_US
dc.type Conference paper en_US
dc.date.published 2003 en_US
dc.citation.epage 4 en_US
dc.citation.spage 1 en_US
dc.description.conference Cattlemen's Day, 2003, Kansas State University, Manhattan, KS, March 7, 2003 en_US
dc.contributor.authoreid tcs en_US

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