Analysis of flour market segments: a study of how specialty products affect volume, sales dollars, and margin dollars

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dc.contributor.author Garr, Andrew Lee
dc.date.accessioned 2017-03-10T16:45:34Z
dc.date.available 2017-03-10T16:45:34Z
dc.date.issued 2017-05-01 en_US
dc.identifier.uri http://hdl.handle.net/2097/35270
dc.description.abstract The objectives of this thesis is to use regression models and market trends to determine whether the changing product mix of Ardent Mills has an impact on volume, sales dollars, and margin dollars. The results will be used to build a market analysis of Ardent Mills’ product mix strategy. Flour milling is a highly competitive industry. Ardent Mills is constantly looking to increase profits and become more valuable to its customers. Specialty products have created a new opportunity, but the opportunity costs must also be considered. Determining what new products to develop, where to manufacture them, and whether to create new capacity or convert existing capacity are difficult decisions that must be made. The data used in this thesis were collected from Ardent Mills’ sales records from June 1, 2014 through December 31, 2016. Type of product, sales volume, sales dollars, and margin dollars were collected for each month to be analyzed. The study determined that increasing the volume of whole wheat flour sales decreases white flour volume, total flour volume, white flour sales dollars, and total flour sales dollars. Increasing the volume of UltraGrain increases white flour sales dollars and total flour sales dollars. Increasing the volume of wheat-based specialty products increases the volume of white flour and the volume of total flour. As the demand for UltraGrain and wheat-based specialty products increases, the demand for white flour increases as well. Decreasing wheat prices have allowed for additional margin to be captured. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Milling en_US
dc.subject Flour en_US
dc.subject Wheat en_US
dc.subject Specialty products en_US
dc.subject Whole wheat flour en_US
dc.subject Ultragrain en_US
dc.title Analysis of flour market segments: a study of how specialty products affect volume, sales dollars, and margin dollars en_US
dc.type Thesis en_US
dc.description.degree Master of Agribusiness en_US
dc.description.level Masters en_US
dc.description.department Department of Agricultural Economics en_US
dc.description.advisor Andrew P. Barkley en_US
dc.date.published 2017 en_US
dc.date.graduationmonth May en_US


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