This chapter examines a data-driven library website redesign and suggests informed best practices for pragmatically managing a redesign project.
Citation: Pitts, J., & Coleman, T. L. (2013). The right tools for the job: Using analytics to
drive design. In T. Farney & N. McHale (Eds.). Web analytics strategies for information
professionals: A LITA guide (pp.131-145). Chicago : ALA TechSource.