Putting web analytics to use creating a data driven website

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Putting web analytics to use creating a data driven website

Coleman, Tara L.; Pitts, Joelle

Description:

 
This chapter examines a data-driven library website redesign and suggests informed best practices for pragmatically managing a redesign project.
 
Citation: Pitts, J., & Coleman, T. L. (2013). The right tools for the job: Using analytics to

drive design. In T. Farney & N. McHale (Eds.). Web analytics strategies for information

professionals: A LITA guide (pp.131-145). Chicago : ALA TechSource.

Keywords: Web analytics; Web redesign; Library case studies; Data-driven decision making
Date: 2013
Publisher URL: http://www.alastore.ala.org/detail.aspx?ID=4258
 
Book chapter (author version)
Publisher: ALA TechSource
Record URL: http://hdl.handle.net/2097/16309
 

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