Abstract:
In 1985 the annual sales of dairy products on the average grew 3.3%, and is
expected to grow 6.4% in 1986, according to the U.S. Department of Commerce.
This positive growth was attributed in part to increased consumer awareness on
the reported role of calcium in combating hypertension (high blood pressure) and
osteoporosis (a brittle bone disease common in older women). A recent report
suggested that many consumers are seeing the publicity that many cases of
hypertension may be the result of too little calcium intake, not too much sodium.
Consumers are also well aware that a calcium-deficient diet can result in the
development of osteoporosis, a progressive loss of bone mass that leaves the
skeleton fragile and vulnerable to fractures. The gradual loss in bone mass begins
in the mid-30's but the damage is not apparent until at least 20 years later, when
a significant amount of loss has occurred.