Browsing Hospitality Management by Author "Hwang, Jinsoo"

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Factors Influencing Customer Satisfaction or Dissatisfaction in the Restaurant Business Using AnswerTree Methodology

Hwang, Jinsoo; Zhao, Jinlin (2010-09-15)

In the restaurant business, customer satisfaction can be linked directly to restaurant sales; thus, it is important to identify which perceived quality factors more strongly affect customer satisfaction or dissatisfaction. ...
Understanding Japanese tourists' shopping preferences using the Decision Tree Analysis Method

Kim, Samuel Seongseop; Timothy, Dallen J.; Hwang, Jinsoo (2010-09-15)

This study was designed to assess the factors affecting Japanese tourists’ shopping preference and intention to revisit Korea. The analytical method applied in this study was Decision Tree Analysis, which is under-utilized ...