Measuring the benefits to advertising under monopolistic competition


Show simple item record Boland, Michael A. Crespi, John M. Silva, Jena Xia, Tian 2012-06-22T13:28:39Z 2012-06-22T13:28:39Z 2012-06-22
dc.description.abstract This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line. en_US
dc.relation.uri en_US
dc.rights Permission to archive granted by the Journal of Agricultural and Resource Economics, June 13, 2012. en_US
dc.subject Advertising en_US
dc.subject Benefit-cost analysis en_US
dc.subject Industrial organization en_US
dc.subject Monopolistic competition en_US
dc.subject Agricultural marketing en_US
dc.title Measuring the benefits to advertising under monopolistic competition en_US
dc.type Article (publisher version) en_US 2012 en_US
dc.citation.epage 155 en_US
dc.citation.issue 1 en_US
dc.citation.jtitle Journal of Agricultural and Resource Economics en_US
dc.citation.spage 144 en_US
dc.citation.volume 37 en_US
dc.contributor.authoreid jcrespi en_US
dc.contributor.authoreid tianxia en_US

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