Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads

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dc.contributor.author An, Soontae
dc.contributor.author Muturi, Nancy W.
dc.date.accessioned 2012-06-11T19:32:03Z
dc.date.available 2012-06-11T19:32:03Z
dc.date.issued 2012-06-11
dc.identifier.uri http://hdl.handle.net/2097/13924
dc.description.abstract Older adults are increasingly the intended target of direct-to-consumer (DTC) prescription drug ads, but limited evidence exists as to how they assess the educational value of DTC ads and, more importantly, whether their assessment depends on their level of health literacy. In-person interviews of 170 older adults revealed that those with low subjective health literacy evaluated the educational value of DTC ads significantly lower than did those with high subjective health literacy. The results prompt us to pay more scholarly attention to determining how effectively DTC ads convey useful medical information, particularly to those with limited health literacy. en_US
dc.relation.uri http://www.tandfonline.com/doi/abs/10.1080/10810730.2011.604387 en_US
dc.subject Health literacy en_US
dc.subject Older adults en_US
dc.subject Direct-to-consumer prescription drug ads en_US
dc.title Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads en_US
dc.type Article (publisher version) en_US
dc.date.published 2011 en_US
dc.citation.doi doi:10.1080/10810730.2011.604387 en_US
dc.citation.epage 255 en_US
dc.citation.issue supplement 3 en_US
dc.citation.jtitle Journal of Health Communication: International Perspectives en_US
dc.citation.spage 242 en_US
dc.citation.volume 16 en_US
dc.contributor.authoreid nmuturi en_US

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