Browsing Psychology Faculty Research, Publications, and Presentations by Subject "Selective exposure"

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Browsing Psychology Faculty Research, Publications, and Presentations by Subject "Selective exposure"

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  • Nettelhorst, Stephen C.; Brannon, Laura A. (2012)
    The purpose of this study was to assess the effect of advertisement choice on individuals’ subsequent attention towards the advertisement. Participants in this study decided which type of advertisement to watch or they ...