Browsing Management Faculty Research and Publications by Subject "Third-party referral"

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Browsing Management Faculty Research and Publications by Subject "Third-party referral"

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  • Cai, Gangshu; Chen, Ying-Ju (2011)
    In the contemporary e-business, a retailer may display the links to the competing retailers directly (direct referral), or display the referral link provided by a third-party advertising agency (third-party referral), and ...