Browsing by Author "Hawley, Jana M."

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Browsing by Author "Hawley, Jana M."

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  • Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
    Tong, Xiao; Hawley, Jana M. (2009)
    This study seeks to examine the practicality and applications of a customer-based brand equity model in the Chinese sportswear market. Design/methodology/approach - Based on Aaker’s well-known conceptual framework of brand ...
  • Textile recycling: A systems perspective
    Hawley, Jana M. (Woodhead Publishing Limited, UK, 2006)
    The juxtaposition of a throw-away society with the realization that natural resources are threatened is a vivid illustration of the perplexing problem of contemporary lifestyle. As we consider the case of textile and apparel ...